We had the honor of consulting Public Interest Registry and leading the creative (on the client side) for their latest campaign that brings the .ORG Community to a truly global stage with Formula 1and Mission 44.

We’re also very proud of the collaboration with the wonderful teams at Berlin Rosen and Wing London who were the PR firm, ad agency and production company respectively who helped bring this project to life.

“The First Lap” is grounded in a simple but powerful truth: every champion starts somewhere. For Formula 1 drivers, it begins with a first lap. For millions of changemakers around the world, that journey often starts with a .ORG.

We’re excited to help spotlight Mission 44, founded by Lewis Hamilton, as a compelling example of what’s possible when purpose is paired with action. Their work reflects the kind of sustained, community-driven impact we see across the .ORG ecosystem every day.